Understanding Student Experience with Video & In the Moment Research: A Guide for Researchers

Understanding the nuanced and ever-evolving university student experience, whilst a growing research initiative undertaken by higher education institutions and marketing agencies, is a complex task that requires innovative methods and tools. The use of in-the-moment diaries, specifically captured through video via specialised apps like Indeemo, offers researchers an unparalleled window into the daily lives, thoughts, and feelings of students. As Indeemo continues to facilitate research agendas on student experience, this blog provides a comprehensive guide on designing tasks and strategies for researchers keen on delving deep into the student experience, employing a longitudinal (Always On) approach to gather rich, context-laden insights.

Experience Research, Academic Research, Qualitative ResearchIndeemoApril 10, 2024Video Research

How in-the-moment Video Surveys help Agencies win more new business pitches

In recent years, we've embarked on numerous collaborations with Advertising and Media Agencies, engaging with a kaleidoscope of brands. The consensus is clear: agencies that stand out are those that harness authentic, real-time insights to delve deep into the cultures of their target audiences, and vividly bring these insights to life in their pitches through genuine customer footage.

Top Five Research Tools to Identify Customers Unmet Needs

Understanding the unmet needs of consumers is essential for any business looking to innovate and succeed in today's ever changing market. Capturing unmet needs is critical to developing products and services that meet customers' expectations, build loyalty, and drive revenue. This blog outlines five tools you can use for unmet needs research.

The Role of Concept Testing in User-Centred Design

For product development, the emphasis on creating user-centred designs has become paramount. Central to understanding and meeting user expectations is the process of concept testing, a strategy that should transcend beyond a mere checkpoint in the product development cycle. This iterative and insightful approach to user research and experience design not only informs but significantly influences the trajectory of product development.

The Evolution of the Consumer Purchase Journey: Embracing Omni-Channel Experiences

Consumer purchasing journey really has evolved dramatically, mirroring the changes in technology and consumer behaviour over the past three decades and more. Today, understanding this complex journey is crucial for market researchers, customer experience experts, and consumer insights teams. This evolution underscores the importance of adopting and leveraging new technologies to capture the multifaceted nature of consumer purchasing behaviour, particularly as we witness the shifting preferences of younger generations like Gen Z and Gen Alpha towards omni-channel shopping experiences.

Consumer ResearchIndeemoMarch 1, 2024consumer purchase journey, omnichannel experience

What is Iterative Prompting? A quick guide for Researchers using Generative AI

Generative AI is transforming Qualitative Research. To fully harness the power of Generative AI, it is imperative that anyone in the business of understanding needs to understand Prompting and, more importantly how to evolve and iterate your prompts to get the answers you need. This blog delves into iterative prompting and offers researchers a comprehensive guide on how to get the answers they need, fast.

Qualitative Research, Generative AIIndeemoFebruary 22, 2024iterative prompting

Beginners Guide to using Generative AI as a tool for Qualitative Data Analysis

Generative AI is transforming Qualitative Research and Qualitative Data Analysis. In this beginners Guide to Generative AI, we explain what Generative AI is, we list its benefits for Qualitative Data analysis, we share tips on how to Prompt and explain why we believe it 10x Qualitative Research, and video research in particular.

Generative AI, Qualitative ResearchIndeemoFebruary 20, 2024Qualitative Data Analysis

A Beginners Guide to Patient Journey Mapping

Delving into the patient experience through journey mapping offers invaluable insights for enhancing healthcare delivery. This beginner-friendly guide takes you through the fundamentals of patient journey mapping, providing a fresh perspective on capturing the essence of patient interactions with healthcare systems from start to finish.

Journey Mapping, HealthcareIndeemoFebruary 15, 2024patient journey mapping, patient experience

5 Tips for Capturing Rich Patient Feedback

The path to optimal design is intricately tied to the insights and feedback from its end-users - in this context, the patients. This blog delves into the criticality of patient-centred feedback in the design and production of medical devices, emphasising the role of asynchronous and in-the-moment qualitative research. Here, we provide five essential tips for capturing invaluable patient feedback during prototype testing, ensuring that the final product not only meets clinical requirements but also aligns with patient needs and preferences.

The power of Video Diaries as a tool for Patient Experience Research

For healthcare research, the adoption of video in patient diaries represents a pivotal shift, enhancing our grasp of patient experiences with a depth and immediacy previously unattainable. This condensed exploration delves into the transformative impact of video diaries, underscoring their role in enriching patient narratives and their integration into broader research methodologies.

Tips, tools and advice for B2B Exploratory Research: Indeemo Guide

UX research with B2B brands personas can be challenging. Recruiting user personas can take time. Incentives can be expensive. Fieldwork always takes longer than B2C research. This post shares tips on how to use Mobile Ethnography to do great UX research with B2B user personas.

B2B ResearchEugene MurphyFebruary 6, 2024B2B Market Research

How to Understand Product Usage and Preferences

For market research, understanding consumer behaviour, specifically product usage and preferences, is pivotal for brands and agencies striving to stay ahead. The key to unlocking these insights often lies in effective qualitative research, where technology and innovation are revolutionising traditional methodologies.

The Role of Consumer Feedback in Market Research

Consumer feedback is the linchpin of insightful decision-making in market research. It provides qualitative researchers and insights teams at brands and research agencies with a comprehensive view of consumer interactions. This broad spectrum includes detailed insights into occasions, experiences, shopping behaviours, product preferences, brand perceptions, and more, guiding key business strategies and brand positioning.

Consumer ResearchIndeemoJanuary 31, 2024Consumer feedback, Market Research, omnichannel experience

The Importance of Occasions in Consumer Research

Unlock the secrets to understanding consumer occasions with our expert guide tailored for market researchers and insights teams. This blog unveils five essential strategies for capturing consumer occasions in their most authentic form, emphasising the power of technology, the flexibility of asynchronous data collection, and the richness of contextual insights.

ethnographic research, Consumer ResearchIndeemoJanuary 30, 2024Market Research, Consumer occasions

The Definitive Guide to Digital Ethnography

What is dDigital Ethnography and why is it important? This short article outlines some of the key reasons digital ethnography is gaining popularity in the UX Research and Market Research sectors. Read now.

Digital EthnographyAlan GleesonJanuary 24, 2024Digital Ethnography

A Beginners Guide to Photovoice Research

Photovoice research is a powerful Qualitative Research Methodology that enables you to remotely capture rich, contextual insights and get a deeper understanding of your Research Participants.

ethnographic researchAlan GleesonJanuary 10, 2024Photovoice

Deepening User understanding: how UX Research Platforms help build Empathy

Effective user research plays a critical role in empathy building, and with the adoption of novel UX Research Platforms, we can accomplish shared empathy for our users. In this blog we outline three ways a user research platform can help you and your team build empathy

Why we believe Generative AI and Video will 10x the reach of Qualitative Research

We live in times of exponential change. Generative AI is already having profound impacts on every industry. Research is no different. We believe that Generative AI is going to be a boom for Qualitative Research and video research in particular. In this post, we share updates that we have made to the Indeemo Platform that help you do video research faster and at scale.

Generative AI, Qualitative Research, Video SurveysEugene MurphyNovember 1, 2023Indeemo updates

Navigating Common Myths and Harnessing the Power of Diary Studies

In the realm of research, gaining deep insights into user behaviour over extended periods is a quest worth pursuing. Diary studies can be your guiding light in this endeavour. However, misconceptions often shroud the notion of conducting one. In this comprehensive blog post, we aim to unravel the mysteries surrounding diary studies by addressing common myths and revealing the true potential they hold.

Diary StudiesIndeemoOctober 27, 2023user behaviour

Video Insights and More: Revolutionising Path to Purchase Research

Understanding the consumer's journey from initial awareness to making a purchase is pivotal for businesses. This journey, often referred to as the "Path to Purchase," represents the complex series of steps a consumer takes before deciding to buy a product or service. As an expert in qualitative and market research, this blog will delve deep into the concept of the Path to Purchase, exploring how researchers can gather valuable data and insights, distinguish between online and offline paths, and use video to understand this journey better. Moreover, we'll discuss the impact of understanding the Path to Purchase on customer experience.

path to purchaseIndeemoOctober 20, 2023customer experience, customer journey

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