From the perspective of UX, when, or if, the voice of customers/users are not embraced then we risk the project kicking off on the wrong foot. Read more to learn how you can Bridge the Gap between UX Discovery and Design with a User Diary Study Tool
Read MoreWe explore the essence of Demand Spaces and how qualitative research methods can capture these insights.
Read MoreIn this article, we explore the factors that determine the appropriate primary data collection method, the difference between exploratory and confirmatory research, and the importance of choosing the right data collection platform for qualitative research. For early career researchers, this article works as a comprehensive guide by providing tips throughout
Read MoreThe characteristics of ethnography mean that it is a powerful methodology for qualitative research. Online ethnography takes the concept a step further.
Read MoreIn a captivating firsthand account, a doctoral researcher shares their transformative experience using Indeemo to explore the lived experiences of early career teachers. By leveraging Indeemo's real-time data collection and AI analysis, the researcher captured rich, nuanced insights without the constraints of traditional methods. This journey not only accelerated the research process but also deepened the understanding of the challenges and triumphs faced by new educators.
Read MoreMarket Research Online Communities (MROCs) are digital platforms where selected individuals share their attitudes and preferences, providing organisations with valuable qualitative data. These communities enable continuous engagement and real-time insights, supporting better business decisions.
Read MoreDiscover the power of Voice of the Customer (VoC) research in our latest blog. Learn how to capture and analyze customer feedback to drive improvements, enhance customer satisfaction, and make informed decisions. Explore effective qualitative research methods and tips for success, and see how Indeemo can elevate your VoC initiatives with advanced AI-powered tools.
Read MoreThis blog delves into Online Bulletin Boards, with a special focus on how Indeemo can elevate your research projects. From streamlined recruitment to advanced AI-driven analysis, see how Indeemo’s comprehensive tools can help you gain deeper insights into Gen Z and Gen Alpha media consumption behaviors, driving better business decisions
Read MoreThis short guide outlines some of the different approaches you can take to qualitative research while also outlining how technology can support more efficient approaches.
Read MoreOne of the most powerful methods of discovery user research is the remote Diary Study. For some, it’s the richest, most intimate and contextual type of exploratory research method there is. Great design starts with deep understanding and a longitudinal diary study is a powerful, non invasive and cost effective research method that our customers are increasingly embracing to deepen their empathy and improve their customer and user experience.
Read MoreIn the dynamic realm of modern marketing, staying attuned to customer preferences is an imperative for success. While traditional methods like surveys and questionnaires continue to offer value, the advent of technology has introduced innovative ways to capture customer feedback. One such potent tool is customer feedback through video, which not only provides a platform for customers to express their thoughts but also adds a layer of authenticity and richness to their feedback. In this guide, we will explore five practical strategies for effectively incorporating video into your feedback collection process to gain a deeper understanding of product and brand preferences.
Read MoreIn recent years - particularly over the past 12 months - there is a great sense of alignment, if not merging of customer experience, user experience, and market research. Nearly one year ago to the day we published an article on why Customer Centricity is critical for brands. Today, as we reflect on this ever-increasing need for organisations to become even more customer-centric, questions are still raised surrounding how it can be achieved.
Read MoreTraditional consumer understanding models are increasingly proving inadequate for capturing the full spectrum of customer behaviour. Enlightened brands are now turning their attention to ‘occasions’ and ‘demand spaces’ to gain a deeper insight into consumer activities. These moments, whether they are everyday routines or festive celebrations, are invaluable for driving innovation and growth.
Read MoreUnderstanding your customers' needs and experiences is crucial for all businesses. However, for small businesses and non-researchers, gathering this intelligence might seem daunting. With advancements in technology, tools like the Indeemo are revolutionising how businesses collect and analyse customer feedback. This guide will explore how you can harness the power of mobile, video, and Generative AI to uncover rich contextual insights and significantly enhance your customer experience.
Read MoreInclusive research is essential for understanding the full spectrum of human experience, especially when considering populations that are often overlooked or underserved. This guide outlines the principles of inclusive research and demonstrates how Indeemo’s platform can be utilised to engage with vulnerable customers effectively.
Read MoreThe respondent strategy for your traditional or online qualitative research has a huge impact on the outcome of your study. In this article, we cover the key recruitment methods used by researchers and guide you through the benefits and drawbacks of each method helping you find the best recruitment process to deliver the results you need.
Read MoreUnderstanding the nuanced and ever-evolving university student experience, whilst a growing research initiative undertaken by higher education institutions and marketing agencies, is a complex task that requires innovative methods and tools. The use of in-the-moment diaries, specifically captured through video via specialised apps like Indeemo, offers researchers an unparalleled window into the daily lives, thoughts, and feelings of students. As Indeemo continues to facilitate research agendas on student experience, this blog provides a comprehensive guide on designing tasks and strategies for researchers keen on delving deep into the student experience, employing a longitudinal (Always On) approach to gather rich, context-laden insights.
Read MoreIn recent years, we've embarked on numerous collaborations with Advertising and Media Agencies, engaging with a kaleidoscope of brands. The consensus is clear: agencies that stand out are those that harness authentic, real-time insights to delve deep into the cultures of their target audiences, and vividly bring these insights to life in their pitches through genuine customer footage.
Read MoreFor product development, the emphasis on creating user-centred designs has become paramount. Central to understanding and meeting user expectations is the process of concept testing, a strategy that should transcend beyond a mere checkpoint in the product development cycle. This iterative and insightful approach to user research and experience design not only informs but significantly influences the trajectory of product development.
Read MoreConsumer purchasing journey really has evolved dramatically, mirroring the changes in technology and consumer behaviour over the past three decades and more. Today, understanding this complex journey is crucial for market researchers, customer experience experts, and consumer insights teams. This evolution underscores the importance of adopting and leveraging new technologies to capture the multifaceted nature of consumer purchasing behaviour, particularly as we witness the shifting preferences of younger generations like Gen Z and Gen Alpha towards omni-channel shopping experiences.
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