The Evolution of the Consumer Purchase Journey: Embracing Omni-Channel Experiences
The Evolution of the Consumer Purchase Journey: Embracing Omni-Channel Experiences

Consumer purchasing journey really has evolved dramatically, mirroring the changes in technology and consumer behaviour over the past three decades and more. Today, understanding this complex journey is crucial for market researchers, customer experience experts, and consumer insights teams. This evolution underscores the importance of adopting and leveraging new technologies to capture the multifaceted nature of consumer purchasing behaviour, particularly as we witness the shifting preferences of younger generations like Gen Z and Gen Alpha towards omni-channel shopping experiences.

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Consumer ResearchIndeemoconsumer purchase journey, omnichannel experience
Beginners Guide to using Generative AI as a tool for Qualitative Data Analysis
Beginners Guide to using Generative AI as a tool for Qualitative Data Analysis

Generative AI is transforming Qualitative Research and Qualitative Data Analysis. In this beginners Guide to Generative AI, we explain what Generative AI is, we list its benefits for Qualitative Data analysis, we share tips on how to Prompt and explain why we believe it 10x Qualitative Research, and video research in particular.

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Generative AI, Qualitative ResearchIndeemoQualitative Data Analysis
5 Tips for Capturing Rich Patient Feedback
5 Tips for Capturing Rich Patient Feedback

The path to optimal design is intricately tied to the insights and feedback from its end-users - in this context, the patients. This blog delves into the criticality of patient-centred feedback in the design and production of medical devices, emphasising the role of asynchronous and in-the-moment qualitative research. Here, we provide five essential tips for capturing invaluable patient feedback during prototype testing, ensuring that the final product not only meets clinical requirements but also aligns with patient needs and preferences.

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Healthcare, Experience ResearchIndeemopatient feedback, asynchronous research, Patient experience research
The power of Video Diaries as a tool for Patient Experience Research
The power of Video Diaries as a tool for Patient Experience Research

For healthcare research, the adoption of video in patient diaries represents a pivotal shift, enhancing our grasp of patient experiences with a depth and immediacy previously unattainable. This condensed exploration delves into the transformative impact of video diaries, underscoring their role in enriching patient narratives and their integration into broader research methodologies.

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Diary Studies, Experience ResearchIndeemoVideo Diaries, Patient experience research, Patient diaries
How to Understand Product Usage and Preferences
How to Understand Product Usage and Preferences

For market research, understanding consumer behaviour, specifically product usage and preferences, is pivotal for brands and agencies striving to stay ahead. The key to unlocking these insights often lies in effective qualitative research, where technology and innovation are revolutionising traditional methodologies.

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Consumer Research, Qualitative Research, Product Testing (iHUTs)IndeemoProduct usage and preferences, IHUTs, Video Diaries
The Role of Consumer Feedback in Market Research
The Role of Consumer Feedback in Market Research

Consumer feedback is the linchpin of insightful decision-making in market research. It provides qualitative researchers and insights teams at brands and research agencies with a comprehensive view of consumer interactions. This broad spectrum includes detailed insights into occasions, experiences, shopping behaviours, product preferences, brand perceptions, and more, guiding key business strategies and brand positioning.

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Consumer ResearchIndeemoConsumer feedback, Market Research, omnichannel experience
The Importance of Occasions in Consumer Research
The Importance of Occasions in Consumer Research

Unlock the secrets to understanding consumer occasions with our expert guide tailored for market researchers and insights teams. This blog unveils five essential strategies for capturing consumer occasions in their most authentic form, emphasising the power of technology, the flexibility of asynchronous data collection, and the richness of contextual insights.

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ethnographic research, Consumer ResearchIndeemoMarket Research, Consumer occasions
Why we believe Generative AI and Video will 10x the reach of Qualitative Research
Why we believe Generative AI and Video will 10x the reach of Qualitative Research

We live in times of exponential change. Generative AI is already having profound impacts on every industry. Research is no different. We believe that Generative AI is going to be a boom for Qualitative Research and video research in particular. In this post, we share updates that we have made to the Indeemo Platform that help you do video research faster and at scale.

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Generative AI, Qualitative Research, Video SurveysEugene MurphyIndeemo updates
Navigating Common Myths and Harnessing the Power of Diary Studies
Navigating Common Myths and Harnessing the Power of Diary Studies

In the realm of research, gaining deep insights into user behaviour over extended periods is a quest worth pursuing. Diary studies can be your guiding light in this endeavour. However, misconceptions often shroud the notion of conducting one. In this comprehensive blog post, we aim to unravel the mysteries surrounding diary studies by addressing common myths and revealing the true potential they hold.

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Diary StudiesIndeemouser behaviour
Video Insights and More: Revolutionising Path to Purchase Research
Video Insights and More: Revolutionising Path to Purchase Research

Understanding the consumer's journey from initial awareness to making a purchase is pivotal for businesses. This journey, often referred to as the "Path to Purchase," represents the complex series of steps a consumer takes before deciding to buy a product or service. As an expert in qualitative and market research, this blog will delve deep into the concept of the Path to Purchase, exploring how researchers can gather valuable data and insights, distinguish between online and offline paths, and use video to understand this journey better. Moreover, we'll discuss the impact of understanding the Path to Purchase on customer experience.

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path to purchaseIndeemocustomer experience, customer journey
Using Generative AI analysis tools for online Focus Groups and In-depth Interviews research.
Using Generative AI analysis tools for online Focus Groups and In-depth Interviews research.

In the dynamic and ever-changing world of business today, gaining insights into consumer behaviour and user experiences is absolutely essential. Brands and consultancies are constantly searching for innovative ways to gain insights into people's lives and preferences. As brands seek to meet the needs of consumers, the team at Indeemo have worked tirelessly throughout 2023 to meet the needs of customers, to offer a unique perspective on consumers, products, and experiences, all within the context of everyday life.

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Generative AIEugene MurphyFocus Groups, In-depth interviews
Market Research Tips for a Better Understanding of Product Preferences & Usage
Market Research Tips for a Better Understanding of Product Preferences & Usage

Market research is a dynamic field that empowers businesses to deeply understand their customers' preferences and product usage habits. To inspire and educate our readers, we'll delve into a range of market research tips that provide valuable insights into consumer behaviour, allowing you to tailor your products and services effectively.

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Product Testing (iHUTs)IndeemoProduct usage and preferences, Consumer occasions, Shopping missions
Embracing Video Research tools to Understand Gen Z
Embracing Video Research tools to Understand Gen Z

In a rapidly evolving digital landscape, understanding Generation Z (Gen Z) has become paramount for brands looking to stay relevant and connect with the next wave of consumers. This generation, born into the digital age, holds tremendous influence over the market and product innovation. To truly comprehend their values, norms, behaviours, opinions, preferences, and attitudes, brands must embrace video research, asynchronous research, and the power of platforms like Indeemo.

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Millennials & Gen ZIndeemoVideo Research
Exploring Deeper: Harnessing the Potential of Video Surveys in Market Analysis
Exploring Deeper: Harnessing the Potential of Video Surveys in Market Analysis

In an ever-evolving market research landscape, staying ahead requires embracing cutting-edge techniques that unveil profound consumer insights. Video surveys, a pioneering approach, stand at the forefront of this revolution. This blog illuminates the myriad advantages of video surveys, casting a spotlight on their transformative applications in shopper and consumer research, shopping missions, and customer experience enhancement. Join us on this journey as we comprehensively explore how video surveys are reshaping the very foundations of market research.

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Consumer Research, Video SurveysIndeemovideo surveys, Market Research
Understanding the Buyer Journey with Mobile Qualitative Research
Understanding the Buyer Journey with Mobile Qualitative Research

In today's dynamic marketplace, understanding the buyer journey is essential for businesses seeking to connect with their customers on a deeper level. Traditional market research methods often fall short in capturing the intricate nuances that shape consumers' decision-making processes. Enter mobile qualitative research, a revolutionary approach that utilises multimedia elements such as photos, mobile screen recording, and videos to uncover insights into customers' shopping experiences, all while synergising with emerging technologies like OpenAI and Optical Character Recognition (OCR).

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path to purchase, Qualitative ResearchIndeemoBuyer Journey, asynchronous research